Aindrias Moynihan (Cork North West, Fianna Fail) | Oireachtas source

China represents a significant part of the infant food market – I understand more than 26% globally. Its population is changing significantly. In 2016 there were 17 million or 18 million newborns; that figure is now closer to 10 million when it would have been expected to be almost double that. It is very much a moving target for enterprises selling into that market.

Of course, there is also growing confidence in its own product internally, which is being restored after an issue some years ago. The share of Irish producers in that market is coming under increasing pressure. Based on the clean and green image Ireland has, has Bord Bia been able to establish a more aggressive or stronger campaign to ensure that the Irish product can maintain its position and grow in that huge market?

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