Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

-----it is not as widely understood in the markets into which we serve. We have a job to do to translate that wonderful product, which is not yet widely known, and develop the market for it. That is why I, as Minister, have, for the first time ever, specifically allocated €6 million to Bord Bia to develop the suckler brand. There is a committee involving all stakeholders and farm representatives to step that out and try to make sure that wonderful product gets the premium it deserves and we develop a market for it.

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