Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

There is a very strong resonance with grass-fed beef. It is widely understood in the marketplace. Grass-fed beef and grain-fed beef are two distinct products and that resonates with the consumer in most markets. It is the key selling point of our beef and it is something on which we go on the front foot when it comes to selling it internationally. The research carried out by Bord Bia indicates there is less of a resonance and cut through to the consumer on suckler beef. It is unique to Ireland. It is a wonderful product that we have but------

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