Denis Naughten (Roscommon-Galway, Independent) | Oireachtas source

When I argued for the promotion of grass-fed beef at European level, the Minister's predecessor, Deputy Creed, sitting in the chair now occupied by the Minister, told me Bord Bia had stated there was not a resonance with the European consumer with regard to grass-fed beef. Is it not the case that, as I have advocated in the past, we have a unique product in Ireland and that is suckler-reared grass-fed beef? It is a unique product on the European market. Will the Minister, even at this eleventh hour, consider revising the PGI application, targeting it at Irish suckler-reared beef and putting behind that the support which would have resonance with European consumers if it was marketed by Bord Bia, which has a questionable commitment on this issue?

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