Alan Kelly (Tipperary, Labour) | Oireachtas source

Something I am very passionate about is tourism. I used to work in Bord Fáilte, which is now Fáilte Ireland. I refer to the whole visitor experience and promotion of the area around Lough Derg, namely, north Tipperary, east Clare and south Galway. During Covid, the real issue for me was that people's experience and what they saw of the area was significant. It is a hidden secret. It is a place many people are not aware of. It is central to Ireland. I refer to the old adage of the "hole in the doughnut syndrome" in Irish tourism, where people come and visit, travel all around Ireland but do not go into the middle. There is great value and experience in these great products in the Lough Derg area. What will be done to promote the area? There have been four plans involving it since 2014. What will be executed in the next couple of years?

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