Pa Daly (Kerry, Sinn Fein) | Oireachtas source

I move amendment No. 50:

In page 53, between lines 9 and 10, to insert the following: “(1A) (a) A television broadcaster or provider of audio-visual services that targets Irish audiences with advertisements shall ensure that of the total hourly time devoted to the broadcasting of advertisements on any service, at least 20 per cent of the advertisements shall be in the Irish language from 31 December 2025.

(b) The Commission shall prepare and publish a report to be laid before the Minister, both Houses of the Oireachtas and the Joint Oireachtas Committee no later than 31 December 2025 outlining recommendations for increasing the percentage of total hourly time devoted to the broadcasting of advertisements to ensure at least 50 per cent of that is devoted to advertisements in the Irish language on any service provided by a television broadcaster or provider of audio-visual media services, or 100 per cent in the case of services provided by Teilifís na Gaeilge, by 31 December 2030, including recommendations on measures that could be taken across television broadcasting services to ensure Teilifís na Gaeilge would not lose out in its proportion of advertising revenue relative to other television broadcasting services as a result of this additional responsibility.

(c) Where there is uncertainty as to whether a service targets Irish audiences with advertisements, a final decision on their designation as such shall be made by Coimisiún na Meán.”.

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