Imelda Munster (Louth, Sinn Fein) | Oireachtas source

The Minister will be as well aware as I am that Tourism Ireland is tasked with marketing Ireland, North and South. It was created under the Good Friday Agreement alongside the two existing tourism boards.

I suppose my question relates to the lack of joined-up thinking in terms of the national tourism project. For example, the Wild Atlantic Way stops at Donegal despite the fact that the coast goes on into Derry and Antrim, and Ireland's Ancient East does not include Armagh, which would have much to offer in terms of that particular brand. It seems a no-brainer that there is no connection between the two and they are not branding Ireland as an island. Given the success we have had - the past two years have been desperate but we had success in 2019 - when there are bodies set up tasked to that, they do not take advantage of promoting Ireland as an island.

It does not make sense at all not to include Antrim and Derry in the Wild Atlantic Way and the likes of Armagh in Ireland's Ancient East. That is a simple task. Has the Minister taken any steps to promote this issue in particular?

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