Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

We need to recognise the importance of quality assurance. As the Minister of State, Deputy Heydon, will attest, in the meetings we have with existing customers for Irish beef we see how important quality assurance and providing verification to their customers are for them in making purchasing decisions. It is an important aspect of the offering we have. That is why it is important we continue to develop it and continue to ensure that as many farmers as possible partake in it and are quality assured. It is also important to get continued acceptance from farmers as to the value of it. It also needs to be worthwhile through a monetary return to farmers. As Minister, I very much understand that. I will continue to engage with all stakeholders in the sector to ensure that the importance of quality assurance is made clear. We also need to look at every option available to ensure that farmers are rewarded for their participation.

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