Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

This is something we have discussed before and I am certainly willing to explore all avenues to add value to Irish beef and add income to the farmers who produce it. I am sure the Deputy will recognise this is the first time that we have seen funding specifically put towards the suckler brand and it is to the tune of €6 million. That is something I am committed to and I am glad the farming organisations also are committed to it. We have come together in partnership towards promoting it. I assure the Deputy that it will be followed through on and we need to work together to develop the brand and to ensure it is marketed appropriately and developed fully. I commend all the farming organisations on the massive effort they put in working with the beef task force and its chairman on coming to this conclusion. It is important there will be a farming majority on the oversight committee for the PGI brand going forward. It is important that farmers have that control and oversight.

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