Denis Naughten (Roscommon-Galway, Independent) | Oireachtas source

I have no doubt it will improve the marketing position but that will only benefit the processors and not the primary producers. I am not sure how successful this application will be because the only ones promoting suckler beef are the European Commission itself and, disappointingly, not Bord Bia or the Irish Government. On 22 September, the Minister gave me a reply to a parliamentary question in which I had asked how much Bord Bia was spending on promoting Irish suckler beef. The Minister could not give me an answer on that. He indicated that Bord Bia has submitted an application for a three-year EU co-funded programme to promote suckler beef with a value of €3.2 million. The Minister has announced a €6 million budget for promoting a suckler beef brand. How much of that will be made up of EU money?

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