Matt Carthy (Cavan-Monaghan, Sinn Fein) | Oireachtas source

To go back to the point I made earlier and to support the point just made by Deputy Naughten, we are at a very funny stage now. Bord Bia has said that it cannot apply for a distinct PGI for Irish suckler beef, which is the best beef in the world as I said earlier, because naturally-bred Irish suckler beef is not widely recognised in the market. Whose job is it to make sure it is widely recognised in the market?

See this speech in context