Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

Obviously market research is very important in terms of assessing what consumers are looking for and what resonates with them. We must take that into account and I know that Bord Bia has done significant research in that regard. It is really important that PGI status has the support of all stakeholders and that everybody gets behind it, including farmers, the industry and our marketing agencies. We must get behind it and make sure it is supported in terms of advertising so that it can be a success. My objective is to work with all stakeholders to ensure that we take forward the work that has already commenced and get agreement on a PGI status that can add to the value of Irish beef and help us all to market it abroad.

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