Michael Creed (Cork North West, Fine Gael) | Oireachtas source

Origin Green is of significant importance because in the higher value-added markets where we want to have space on the supermarket shelves, our food suppliers are increasingly asked less about whether their food is safe, traceable, nutritious and so on but rather about antimicrobial resistance, animal welfare, climate sustainability and so forth. That is where Origin Green has come into its own. I had a meeting yesterday with the board and sub-boards of Bord Bia to be given an overview of how 2018 went. One of the points I made to them was that it was imperative that we constantly work to ensure that Origin Green, which has been a real door-opener for us, is fit for purpose and constantly proofed against the challenges of changing market dynamics, of which Bord Bia is acutely conscious. It has been important to what market penetration we have globally.

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