Dáil debates

Tuesday, 12 June 2018

Other Questions

Tourism Industry

5:50 pm

Photo of Robert TroyRobert Troy (Longford-Westmeath, Fianna Fail) | Oireachtas source

I will take up the Minister's offer. Perhaps in future the Minister can provide the information in advance of the questions so that we will be better informed to ask him questions on the floor of the Dáil. On the question of marketing, we now have four distinct brands, namely, the Wild Atlantic Way, Ireland's Hidden Heartlands, Ireland's Ancient East and brand Dublin. How does the marketing budget for Ireland's Hidden Heartlands compare with the three other brands? Can the Minister give the exact amount of funding to be allocated to Ireland's Hidden Heartlands in the coming year and say how it compares with the other brands? Since 2012, total marketing funding has decreased by €25 million, or 18%. In light of the new flights announced this week between Dublin and Beijing, there are huge opportunities to increase our presence on the international stage but if we do not have sufficient resources behind our marketing brands they will not develop or prosper. Can the Minister confirm that all our brands will be sufficiently funded?

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