Dáil debates

Wednesday, 21 March 2018

Ceisteanna - Questions (Resumed)

Strategic Communications Unit

1:15 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael) | Oireachtas source

I propose to take Questions Nos. 1 to 3, inclusive, together.

As I previously informed the House, a review is currently being undertaken into the work of the strategic communications unit. This review will be concluded before Easter. The results of this review will inform the future structure, role and work plan of the unit.

A clear instruction was given from the SCU to the media buyer that all media partnerships needed to be clearly identifiable as such. This was to be achieved by the use of the wording, "brought to you in partnership with Project Ireland 2040" or "brought to you in partnership with Project Ireland 2040, an initiative of the Government of Ireland". A decision was not taken to ask that the advertorial should resemble news reporting. I am happy to refute that allegation once again.

In keeping with previous national development plans, Project Ireland 2040 is being communicated to citizens through media partnerships. Content partnerships were established with the following media outlets:The Irish Times, the INM Group, the Examiner Group, Journal Media and a suite of 30 regional newspapers. While the full spend will not be finalised until the end of the campaign, an indicative budget of €1.5 million was allocated for Project 2040. However, it now envisaged that this will not all be spent. No meetings were held with editors of regional newspapers. In the development of content partnership agreements, management and editorial staff of national newspapers were met by staff members.

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