Leo Varadkar (Dublin West, Fine Gael) | Oireachtas source

Yesterday, the Leader of the Opposition, the leader of Fianna Fáil, said he had no problem with advertising so long as it is identifiable. I agree with that and it has been. I see the analysis that was carried out of the regional newspaper advertorials by The Irish Timestoday, which showed that 20 out of 20 contained a strapline stating that this was done in partnership with Project Ireland 2040. On its Twitter account, Fianna Fáil has stated that it has no problem with advertorials which have been around for 50 years. Given that Deputy Micheál Martin featured in advertorials, I understand why he could not have a problem with them. Of course, we all agree now - this is a fact - that this is by no means the most expensive public information campaign run to date. At least three were more expensive, including the climate change campaign-----

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