Brendan Griffin (Kerry, Fine Gael) | Oireachtas source

We are partnering with Classic FM in the United Kingdom, which has a listenership of 5 million people who Fáilte Ireland and Tourism Ireland have identified as our key market in the UK and to whom we will intensively market the Wild Atlantic Way for a month. Although there was a decline of 5% in 2017 in visitors to Ireland from the UK , it is very heartening that there was an increase of 0.1% in the final quarter of 2017, which is a step in the right direction. We are very determined not just to recover the numbers from the UK coming here on holiday but also to build back to our natural base. The UK is far too important a tourism market for us to give up on it and we are determined to recover and build on previous visitor numbers. This initiative is a very strong part of that effort and I am confident that we can get back to our rightful place in the UK market.

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