Dáil debates

Wednesday, 13 December 2017

Online Advertising and Social Media (Transparency) Bill 2017: Second Stage [Private Members]

 

5:15 pm

Photo of Danny Healy-RaeDanny Healy-Rae (Kerry, Independent) | Oireachtas source

First, I thank Deputy Lawless for bringing this matter to our attention and for bringing this Bill before the Dáil. We have heard a lot about the Taoiseach's new strategic communications unit which is, in other words, a spin machine. He will spend €5 million on this project which will aid Government Ministers and ensure the favourable political fortunes of the Government. While there has been a long-standing convention that the State does not favour one party over another or over Independent candidates at election time, this new initiative has pushed the boundaries of that convention to a new level with sponsored posts on social media, online advertisements and multiple page pull-out sections in the print media.

When I hear the figure of €5 million, I think of the patients on the waiting list for cataract surgery. When I think of those people who have been waiting three or four years, I first wonder where the money the HSE is getting is being spent. However, if they are short-changed and need more money, this funding would cater for many of those on the waiting list, some of whom we are taking up to Dublin or Belfast next Saturday and Sunday. It is highly regrettable that 70, 80 and 90 year-old people have to travel this distance to get the procedures so that they can see their families for Christmas.

This Bill is also about modernising the Electoral Acts and bringing them to date with new technologies. The existing Electoral Acts set out various rules about conduct during an electoral campaign including rules on materials and posters. We all know about the rules on posters. They must be signed and accounted for by the director of elections, whether in the case of parties or independent candidates. It is only fair that this new system, which is available to everyone, be accountable to the nation and the State. We should know who is putting up these posts and who is making these representations because Twitter has massive exposure and messages can be seen by many different people in many areas. It could have a massive effect on an election campaign, especially in its dying days. It could bestow an unfair advantage, especially if the Government parties of the time are using Exchequer funds to further their own fortunes.

That would be very regrettable. We need new legislation to bring the Electoral Act 1992 into the modern era. There need to be transparency notices on any online ads. That could be as simple as text in a box or similar but we need to know who is sending what. It is only fair that people know who is sponsoring or organising whatever is being sent out online and on social media.

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