Jackie Cahill (Tipperary, Fianna Fail) | Oireachtas source

There is a commitment in the programme for Government that Fáilte Ireland would be directed to develop the Irish lake lands brand as a separate proposition alongside the Wild Atlantic Way and Ireland's Ancient East. The Wild Atlantic Way has worked in terms of tourism along the western seaboard. However, only 4% of tourists visit lake lands districts and the potential of the Shannon as a tourism attraction is seriously under-developed and under-resourced. I press the Government to move ahead with this direction to Fáilte Ireland to develop the lake lands of the Shannon region for tourism. Undoubtedly, it has potential but it needs to be branded and progressed.

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