Dáil debates

Thursday, 27 June 2013

Ceisteanna - Questions - Priority Questions

Tourism Promotion

5:50 pm

Photo of Michael RingMichael Ring (Mayo, Fine Gael) | Oireachtas source

The reaction to The Gathering, both domestically and overseas, has been overwhelmingly positive. We are targeting at least 325,000 extra overseas visits to generate €170 million in revenue. The most recent figures from the Central Statistics Office, CSO, show a 4% increase in overseas trips to Ireland between February and April 2013 compared with 2012. Detailed CSO figures for the first quarter of 2013 are particularly encouraging as they show a 12% increase in spending by overseas visitors in Ireland compared with 2012.

More than 4,000 individual Gatherings are confirmed with approximately half to take place in the second half of 2013, such as clan gatherings, special sporting events and concerts. Alongside established events, we are supporting targeted events such as New Year's Eve in Dublin, the people's parade at the St. Patrick's festival, with almost 6,000 overseas participants, and the Riverdance Gathering in July. Along with my allocation of more than €37 million in 2013 for overseas tourism marketing to enable Tourism Ireland to roll out campaigns in all key markets, this will ensure we maintain our good performance to date this year.

Visits from Germany were up 4.5% to 92,300 in the three months from February to April 2013 compared with 2012, whereas visits from Britain fell by 2.2% to 638,600. I am encouraged by Germany's recent strong performance. The continuing economic difficulties in Britain show the need to take a medium-term approach to this market, as agreed by the stakeholders on the tourism recovery task force in its report, GB Path to Growth. The recommendations of this report are reflected in the 2013 plans of the tourism agencies. For the longer term, to ensure our policy framework continues to support the long-term competitiveness of the Irish tourism sector, I am commencing a tourism policy review this year.

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