Michael Moynihan (Cork North West, Fianna Fail) | Oireachtas source

Companies can take out advertisements in newspapers but the socioeconomic groups we are talking about by and large do not access the media. Every public representative has people coming into their offices who cannot pay their bills and are in negotiations with charity organisations to see if there is any help they can give them. However, this only carries the issue on for another month or six weeks and the underlaying issue is not addressed. Companies must step up to the mark and acknowledge that there is a serious problem with a certain group of people that they must tackle. Rather than sending out aggressive people looking for money, they should send people who will negotiate on the behalf of the company and outline the plans. Putting a protocol up on a website and national media does not really reach the targeted people.

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