Caoimhghín Ó Caoláin (Cavan-Monaghan, Sinn Fein) | Oireachtas source

Given that Question No. 9 relates particularly to "inappropriate marketing targeted on children", I welcome the fact that the Minister has spoken about programming in general. Television programmes themselves, quite apart from television advertisements, can have a significant influence on young people. They often present young people in a particular way. One set of views might be regarded as normal behaviour, but it might be very alien and totally contrary to another body of young people. When a continual feed presents a set of norms or standards as acceptable and does not challenge them, it can have a significant impact on young people. While it is difficult to address all of this, we have to be very aware that it is having a significant influence.

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