Jimmy Deenihan (Kerry North-West Limerick, Fine Gael) | Oireachtas source

At the two diaspora fora organised in Dublin Castle, culture was frequently mentioned as our unique selling point, USP. The Taoiseach and Tánaiste are very much aware of the importance of promoting Irish culture in order to improve brand Ireland across the world. That is being done through the diaspora forum, through our diaspora and through the Department of Foreign Affairs and Trade, Culture Ireland and other State agencies obviously including Tourism Ireland as the body that promotes Ireland abroad. I agree with the Deputy that we have an opportunity to promote a unique culture throughout the world and that will need to be done irrespective of who is in Government because it is our major selling point.

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