Pat Rabbitte (Dublin South West, Labour)

I cannot answer whether there will be local newspaper advertising but we have taken great pains to communicate with, relate to and do interviews for local radio to sell the idea. They have been doing this already. In addition, the outreach programme in place is built entirely on community groups organised by The Wheel, whether the GAA, Muinitr na Tíre, the IFA or whoever. They have the information on a parish level. Each country has nominated a digital champion who has been given a measure of training on what is needed. These people, in turn, have their finger on the pulse and will know of someone living in a remote area, someone who is not technically competent or who believes that he is not technically competent to make the switch, or who might not have members of family who can do it for them. These champions are feeding back to us all the time and this is one good aspect of the roll-out programme.

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