Luke Flanagan (Roscommon-South Leitrim, Independent)

The Minister mentioned how we might be able to get a premium from developing our brand. It is accepted that perception and brand are very close bedfellows. Given that is true, what good does the Minister envisage will come out of the GM potato trials in Carlow when it comes to our reputation and brand, bearing in mind that the perception in Europe is that this is not good thing? I am not referring to the science, whether that is good or bad, but to the perception and branding. How does the Minister think that will help us to get a premium?

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