There is no doubt that alcohol advertising and marketing can be a very powerful tool and whether we like it or not, it has the ability to shape attitudes, especially the attitudes of young people. It plays a determining role in the lives of impressionable young people where alcohol advertising and marketing can be a factor in the decision to begin drinking. It even goes beyond that as it has the ability to influence their drinking habits. It is an area where we need much more work to be done. I have no hesitation in supporting this Part as the codes of practice on how we sell, display, market and promote alcohol will help.

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