Dáil debates

Wednesday, 24 November 2010

3:00 pm

Photo of Mary HanafinMary Hanafin (Dún Laoghaire, Fianna Fail)

We are going over the point again but in reality there are only the two agencies. There are sensitivities given that one agency is a North-South body which has the international remit to market Ireland as an island. There is a great deal to be said for being able to go to the United States and promote Ireland as an island at peace which can attract tourists. There are particular sensitivities but the agency works very well. There is a lot to be said for being able to stand with a banner behind one showing the rickety bridge or the Giant's Causeway on the top and the cliffs of Moher on the bottom. It shows an Ireland we want to show at this stage.

Concerning film, the other issue the Deputy mentioned, the five year strategy for film and the audio-visual content sector is currently being developed. It has the potential to double the income to the country to €1 billion per annum and to employ up to 15,000 people. We are working now to finalise that and it will include all the type of work the Deputy mentioned.

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