Martin Cullen (Waterford, Fianna Fail)

I was referring to the airlines. The Deputy is correct about the announcement the other day. I was delighted when the Taoiseach became directly involved because it demonstrates how important the Government and the industry perceive tourism to be. This is the reason I launched jointly with Fáilte Ireland the largest-ever autumn campaign for the market here. This did not fall from the sky but work was conducted for a number of months to come up with the ideas with which we are working with the industry. The industry, the tourism bodies and the Department worked together to take a direct and focused initiative that can be delivered to every home in the country.

See this speech in context