Martin Cullen (Waterford, Fianna Fail)

Given the economic situation, I am strongly of the view, and have conveyed it to both marketing organisations, that they should get much greater value for every euro spent in the coming year than they might have received in the preceding years because there is a real reduction in available spend across the business world in terms of accessing media to promote one's message. The value that one can get in terms of every euro spent for next year should be far greater than one might have got in previous years. It is important to bear that in mind.

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