John Browne (Wexford, Fianna Fail)

The report of the seafood strategy review group, Steering a New Course — also known as the Cawley report — includes a number of recommendations aimed specifically at enhancing the value and quality of Irish seafood in the areas of both marketing and processing. The implementation of the report is being overseen by the seafood strategy implementation group, which is chaired by Dr. Noel Cawley, and substantial progress has been made in putting the recommendations into operation in the past 12 months. The Government has adopted the Cawley report in full and I fully support the work being done in implementing the recommendations.

The potential for sales growth and import substitution is most effectively addressed by enhancing national production and meeting the needs of the market. The Cawley report sets down a vision for a sustainable, profitable and self-reliant industry that will maximise its long-term contribution to coastal communities. The strategy clearly recognises that the long-term vision for the seafood sector must revolve around developing a strong and positive identity for Irish seafood on the domestic market and in key international export markets. This identity will assist in positioning Irish seafood products at the upper end of the industry's targeted market. To do this we must work aggressively to ensure that Irish seafood is recognised for excellence in product quality, the provision of a superior eating experience due to product freshness facilitated by frequent landings, a range of positive environmental traits and a customer service approach second to none.

The strategy recognises that the industry's approach to the market and its performance within the marketplace are well below those of other sectors of the Irish food industry. It considers that this gap in performance represents an industry opportunity. The recommendations of the strategy across all fronts — marketing, processing, aquaculture and the fleet — offer a blueprint for change in the industry which will maximise the value of seafood, delivering a sustainable, profitable and self-reliant industry.

The seafood strategy has been endorsed by the Government and its efficient and effective implementation is my top priority. I am satisfied that we have already achieved significant progress and work on delivery of the full range of recommendations is well advanced. I am confident that we can look forward to a strong and vibrant seafood sector that can compete successfully on the domestic and international markets.

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