John O'Donoghue (Kerry South, Fianna Fail)

The core product very much remains. Last night I presented the CIE Tours International awards and I could not believe the satisfaction ratings, with up to 96% of people saying they were either satisfied or very satisfied with their holiday in Ireland and that they would recommend Ireland to a friend. We have probably the best product in the world.

Regarding the regions and rural tourism, the object of the exercise is to get more people into the regions. We are involved in an aggressive marketing campaign of the regions concerned, emphasising their respective advantages and attractions.

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