Michael Ahern (Cork East, Fianna Fail)

——and they might understand better the concept of loss leading, predatory pricing and dominance, all of which are extensively examined in the report. Deputy Ó Caoláin might not have been so quick to assert that the groceries order banned predatory pricing and below cost selling. The Deputy was wrong on both counts as the order did neither.

He might also have avoided stating that the order banned price fixing, by which I presume he was referring to resale price maintenance. The order not only legitimised the practice, but made it inevitable by prohibiting the sale of grocery goods at a price less than the price on the invoice.

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