Seán Power (Kildare South, Fianna Fail)

Very few people agree with the Deputy. What we are doing by voluntary code will have the same result as if we introduced the legislation. We aim to reduce the exposure of young people to alcohol advertising and what we are putting in place will achieve this.

With regard to the introduction of a complete ban on alcohol advertising, it is totally impossible at this stage given the position of television advertising. We have no control over a number of television stations and we do not have the consensus in Europe that was evident in regard to tobacco advertising.

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