Seán Power (Kildare South, Fianna Fail)

An independently chaired monitoring body to oversee the code is currently being established. The Department is satisfied that the code will result in a significant reduction in the exposure of young people to alcohol advertisements, which is the aim of the recommendation of the task force. Consequently, it has been decided to delay the introduction of the Bill pending the outcome of the implementation of the voluntary code. If the monitoring body reports that the code is not effective, the Department retains the option of reactivating the Bill. If the code is not honoured, we will introduce the legislation.

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