Bertie Ahern (Dublin Central, Fianna Fail)

The reason for that is the Minister has successfully organised a voluntary scheme where we are now getting agreements with the industry on alcohol advertising and Department wishes to hold off the introduction of legislation pending the outcome of these voluntary agreements. For the first time ever, there is an active campaign by the drinks industry to promote sensible drinking habits and stop young people engaging in drinking. This is far more successful than any legislation.

See this speech in context