Tuesday, 3 February 2004
Martin Cullen (Minister, Department of Environment, Heritage and Local Government; Waterford, Fianna Fail)
For the Deputy's information, what the campaign contains was not my decision. We went out and asked the public what they thought would get the message over. In various parts of Dublin and around the country, we did much research as to the type of campaign that should be run. I did not dream it up in my head. The public told me what they thought should be in the campaign, what they would respond to and what they thought would get people to change their ways. What is happening is a result. This is only a small part of the campaign, which also concerns what is going on in the commercial sector.
It may come as a surprise to the Deputy to know that 20,000 people have used the Department's website — I understand they are called hits — seeking hard information on how to recycle more waste. Some 11,000 of those hits were in January 2004. If the Deputy accessed the website he would see that people anywhere in the country can find where their local waste facilities are and how to use them. The public welcomes all of this and I am glad the Deputy supports it.