Paul Gogarty (Dublin Mid West, Independent)

I thank the Minister. To follow up, Japan was mentioned before. When I was a journalist back in the nineties, I was writing about direct flights to Japan. They never materialised. What are the potentials for the rugby, especially with the new league format, to promote more matches and friendlies with the involvement of the IRFU with Japan and to try to piggyback on that? Has that been done already with the internationals to try get more Japanese people to come as part of the rugby experience? That would create a knock-on word of mouth effect, especially with the likes of new trails that the Minister has mentioned. It is a huge market that we could be - for the want of a better word - exploiting or at least benefiting the Japanese tourists with a new cultural experience. Rugby is one way of doing that. There might be other countries as well with similar sporting experiences that we could leverage.