Mr. Jeremy Godfrey:

I absolutely agree with the Senator that platforms need to take responsibility for the consequences of the choices they make in the design of their recommender systems. Also, they lose their exemption from liability once they have actual knowledge. Once An Coimisiún Toghcháin told them about this, they had then lost any exemption from liability. Under the AI Act provision, which is not yet enforceable, there is an obligation to label deepfake content. Once they know there is unlabelled deep-fake content on their platform, if they allow that to stay, they would then be in breach of the AI Act. That is not until sometime next year, but we will have a responsibility or a function involved in enforcing that. There was an earlier question asking what more was needed. That would be a very useful tool for addressing deepfakes. They are always addressed after they are spotted. It is very hard to stop them being there in the first place.