Mr. Tadhg Buckley:

Bord Bia has the Origin Green logo. We have strong sustainability attributes at the moment. Our beef and dairy is among the lowest in terms of its carbon footprint per kg of output globally. Effectively, that is what Origin Green is based on.

It is worth nothing that one of the challenges we need to be aware of is one of those feed additives mentioned is Bovaer. This is an additive that has been approved by the European Food Safety Authority. Approximately 12 months ago or maybe a little bit more recently, there was significant kickback about the use of Bovaer by some farmers, even though it is perfectly safe. It is one of our key mitigation measures. Yet, we saw what was probably a result of disinformation on social media and there was a lot of undue concern expressed about the use of it. That will be a big issue as well. There will be science-based measures that will help us mitigate and address emissions but we need to make sure they are also communicated correctly to consumers and they understand there is nothing to fear from these; far from it. These are sensible solutions that will allow us to achieve our emission reduction targets.