Mr. Tadhg Buckley:

Effectively, they have not been commercially launched yet so it is difficult. We do not have an exact estimate of the cost. If you take the feed additives, it was €100 per cow for dairy farmers. It was 2 cent a litre so it is not an insubstantial cost. The issue is then where does that return come from? The experience to date has been that is very difficult to recover sustainability measures from the marketplace.

Consumers do not tend to pay extra for sustainability measures. They may want the product to have sustainability attributes but in terms of the marketplace, the trend up to now has been that it is very difficult to recover the costs from the marketplace. If it will not come from the marketplace, it has to be the State.