Mr. Seán Moynihan:

Public information campaigns always help. Older people are their own best resource. It is our experience, and the ESRI study in 2023 showed, that older people are enthusiastic about this area. They are enthusiastic about using technology and being involved in the conversation. They are also enthusiastic about seeing the benefits it can bring to them, whether in healthcare or other areas. This is also part of the message when we meet the large organisations. Older people make up roughly 20% of the population. We will have 1 million people over the age of 65 in the coming two to three years. There is an enormous opportunity to involve older people. Ultimately, they are a large constituency and a large customer base, and there is a benefit in this also.