Mr. Pat Mellon:

If we asked everybody whether they believed the industry would be served by self-regulation, I think nobody would say yes. We have a data protection structure in this country which is doing very well. This needs to be taken at European level. We can see the malignant actors who are using artificial intelligence all around us at the minute. We see the interventions in elections for public representation all across Europe. We see it in Ireland at the moment in the presidential election. We see that kind of carry-on. Ireland should take the lead on pushing Europe to design the protection of the European citizen, not have it exported across the Atlantic for no reason. Self-regulation in this industry will not work. That is for the legislators to regulate and call and hold to account.