Oireachtas Joint and Select Committees
Wednesday, 24 September 2025
Joint Committee on Social Protection, Rural and Community Development
Embracing Ireland's Outdoors - National Outdoor Recreation Strategy 2023-2027: Discussion
2:00 am
Ms Carol Coad:
It certainly helped to unlock where we can do things because I knew who to speak to. I knew who to ask the questions of. I knew what might be good for X, Y and Z.
On the economic part, we do not shy away from that in any way. We cannot put up a poster telling people that if they come to Wicklow, they need to spend €10, but I would like to do so because we are providing their recreation and therefore they need to reward the people who live here and provide that for them. This year, we started having Wicklow Way merchandise boxes along the route. Somebody can buy a Wicklow Way hat, which is very basic, but it costs €10. The messaging is that buyers are contributing to the maintenance fund for the Wicklow Way. It is almost like cost-free advertising. We might make enough money to buy a new gate by the end of the year but that is not what it is about; it is about building awareness.
I might pass to Mr. Byrne here.
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