Michael Healy-Rae (Kerry, Independent) | Oireachtas source

We have launched a communications plan for 2025 to actively promote the various programmes with more than €1 million invested in our own communications. I will give an example. Last Monday, in Beaufort, County Kerry, I did a promotional video with the farmer involved. I asked him questions and he gave me answers. We are going to put that out there. The Deputy knows the value of social media and all that when it is used in a positive way, and not a negative way with some of the rubbish that on it. I am trying to use simple things like that. We have also funded 42 stakeholders to €1.4 million with promotional projects over the past two years. The 2025 call is now complete, and the new promotional projects allowing for a further €1.4 million have started.