Dr. Tom McDonnell:

It is not three times as bad. It does not work exactly like that. In some cases, it will basically fall off a cliff. It simply just becomes unviable. We cannot make a profit unless it is a necessity on this side, in which case we simply just push all the prices on to US consumers. In the context of pharmaceutical goods, if it is a medicine that people need to live, they will pay any price. If, on the other hand, it is whiskey or butter, they are not going to pay 30% extra, in which case it falls off a cliff. It depends. This goes to the point I was making about whether goods are elastic or inelastic. In fact, that is what elastic and inelastic mean in that sense. It is a matter of how sensitive-----