Ms Lorna Hayes:

If the person had picked social media, the second question asked about which platforms. They themselves selected these. That is why the traditional media is there. I know it is a bit unusual there but this is the respondents choosing.

On the point about social media in general and young people, another member today mentioned that she was surprised social media was so low. When we look at the demographics among the youth population it is far higher. The demographic breakdown here is really important. Obviously the traditional media is more commonly used by older segments of the population.