Mr. Mark Scanlon:

That is something we do primarily through the clubs. The clubs have their own databases and fan bases. Every year since we started LOITV, we tweak the pricing model and the offers available, and that has basically come down to what the fans want and what we have heard back in feedback from the clubs. In the first place we had a pay-per-view model, which we changed to a full season subscription model, to now being able to develop a monthly pass option, as well as a 24-hour pass and an annual pass. Right now, we are happy with the pricing model we have, and that subscription model has basically come about following three or four years of tweaking the process and listening to the clubs and the fan bases. We also have within our League of Ireland a national league committee, and underneath the national league committee, there are players’, coaches, referees and fan committees; they are four separate committees. Within each of them, LOITV is a topic for the following year to get feedback. The supporters’ committee in particular is an important part of that feedback process.