Mr. Mark Scanlon:

From our perspective, it should be viewed in the context of both participation and fan experience. We mentioned already the growth of the League of Ireland. We consider LOITV as having a large part to play in that. Before LOITV, fans were unable to experience the league if they did not get the live game that was on television, which may only have been once every three or four weeks. People did not have the opportunity to see what was happening across the league. Since LOITV has been established, that opportunity has been there for people to become more familiar with the League of Ireland clubs. It has grown the fan base, which, in turn, grows participation levels, with more boys and girls looking to play football and see the heroes and role models they have in the game. It is massive to us.