Mr. Brian Greene:

It is somewhere that we can grow. For us it is not to generate revenue from it, but through our QQI level 3 and level 4 training we have young, middle-aged and older people making podcasts as part of their training syllabus. They are taking a step into how to do it and then sharing that with people. There are wider platforms available to radio and it has to innovate or die. Going into those spaces is a must for radio.