Ms Deirdre Veldon:

On the funding question, the State can be very helpful in assisting companies to cope with the threat of AI. What we need to do is accelerate our adoption of AI tools so that our businesses become more efficient. We need to incorporate AI into our production processes and use it to help us with the distribution of our content. On the other side of the equation, we are looking at the end of search, as I said, so media companies are going to need to be innovative in order to respond to that threat. We will be relying on being able to build up, for example, a direct relationship with our users, customers and subscribers. We do that by investing in our product, by being innovative around our products, by creating good apps-----